From taming Windows Mobile with TouchFLO to embracing a new operating system in Android (T-Mobile G1, baby!), the Taiwanese phone maker hasn’t put a foot wrong in courting public affections and tackling new and challenging smart phone ideas with aplomb.

In an attempt to put themselves into the forfront even further, they have begun a serious push with a marketing blitz usually reserved for Nokia phones and the like. Using the strapline ‘Quietly Brilliant’ (how fitting!), both HTC and their leading handsets get a chance to show the close, symbiotic relationship we have with our mobiles, and cleverly shows just how important to our lives they are.

Android phones feature heavily including the slightly curvier US-model HTC Hero, as does UK pop spank warblers McFly. Oh well, the lord giveth…